project: corporate identity client: helen yi Before Helen Yi opened her namesake high-end clothing boutique in March 2003, she commissioned 1530design to create her brand identity. Asked to create something iconic, yet simple, the result was a clean modern logo that evokes elegance and sophistication. 1530 created a family of branding that includes everything from hangtags to business cards. We are currently in the planning stages of her online retail launch in 2004.